Are you considering using WhatsApp ads for your company, given that your target audience prefers it to Messenger?
This article will teach you how to setup your WhatsApp business account and use Facebook Ads to enable customers to contact your customer support team with a single click.
What Is the Importance of WhatsApp Business?
With its 2 billion global users, WhatsApp has quickly become the world’s favorite mobile messaging app. Users have been quick to make use of the app’s features – per day, they generate 100 billion messages and spend nearly 40 minutes engaged in messaging conversations.
To tap into WhatsApp’s large and loyal customer base, your business (or your agency’s clients) can use WhatsApp Business, which was released in January 2018 and provides the bridge for customer connections on the popular messaging app.
Some of the Incredible Benefits of using WhatsApp Business include:
WhatsApp Business is an incredibly helpful tool for businesses looking to communicate more effectively with their customers.
This unified communication platform allows businesses to automate answers, create catalogs of products and services, assign customer labels and focus on key messages in order to foster better customer experiences.
With WhatsApp Business, businesses are able to gather customer feedback, monitor conversations and offer support quickly and efficiently. Furthermore, it also offers a variety of analytic tools that are important for understanding user behavior and engagement.
All in all, WhatsApp Business is a great communication tool that provides businesses with many useful features to enhance the customer experience.
If you are just embarking with WhatsApp Business, then building a customer base in the app may require patience. However, you don’t need to depend just on natural methods. In order to connect with customers more proficiently and make the most of this tool, you can couple WhatsApp Business with Facebook Ads.
1: How to Set Up WhatsApp Business
Are you just starting out with WhatsApp Business? You can set up a WhatsApp account for your business in roughly 5 minutes. All that’s necessary is the WhatsApp Business application, a cell phone, and a contact number. Follow these steps to get going:
If you don’t have WhatsApp Business yet, acquire it from the App Store or Google Play. Afterwards, input and authenticate your business phone number.
In case you have WhatsApp set up for personal messaging, remember that the same telephone number cannot be used for individual and business accounts. For WhatsApp Business then, a diverse phone number must be utilized instead.
Following the confirmation of your cellphone number, add the essential details about your enterprise. Input your organization name and select from the drop-down menu the descriptive class that best fits your business.
Afterwards you will be taken to the catalogue manager, where you are able to add more products or services that you offer.
Upload your corporate logo so customers can quickly recognize your business. Then provide more information about your corporation, including your physical address and an overview of the services you offer.
2: Link your WhatsApp Business to your Facebook Business Page
After constructing a WhatsApp Business account, you can now use it in your successive Facebook ad marketing effort. To begin running advertisements with WhatsApp, pursue these steps.
Head over to Facebook Business Manager and open your business’ Facebook page. You should be automatically encouraged to link your WhatsApp Business account. If you don’t encounter the prompt inside Business Manager, click Page Settings and move down to WhatsApp.
To connect both applications, validate that you are pairing the accurate WhatsApp Business contact number with your Facebook page. Then press the azure Send Code button. Check your WhatsApp Business notifications and submit the five-digit code in Facebook Business Manager. Now you are all set to launch adverts on WhatsApp.
3: Set Up Your Facebook Advertisement Campaign
You can advertise from Facebook on WhatsApp in two distinct ways: establishing a special promotion or augmented an existing Facebook post. Both of these approaches are outlined beneath.
Access the Facebook Ads Manager and press the green Create button. Afterward, select the desired campaign objective you wish to reach.
Just a few of the objectives provided for you are compatible with WhatsApp. You can pick from these objectives:
Traffic: Persuade as many individuals as achievable to take action and through to your WhatsApp Business account.
Messages: Launch as numerous message dialogues as feasible on WhatsApp, Messenger, and/or Instagram Direct.
Conversions: Entice people to converse with you on WhatsApp and then oversee affiliated website and app conversions.
Once you have chosen an objective, next step is to set a fixed or overall financial plan for your campaign advertisement effort. Take the time to evaluate the existing campaign bidding procedures, as well. Relying on the aim you opted for, you can possibly opt for bidding methods such as:
Lowest Cost: It will be used to drive the highest results in your campaign for the allocated budget
Bid Cap: Allows you to have control your bids.
Cost Cap: Allows you to have control of your bidding while ensuring that you get maximum results for your budget.
Minimum Return on Ad Spend (ROAS): It will ensure you get the minimum return on your advertising budget spend.
When setting up an ad, determine where to send the direct traffic, obtain messages, or begin track of conversions. When utilizing the Traffic and Conversions goals, only a single location can be preferred per ad set so make sure to decide on WhatsApp.
In arranging the messages goal, you can select up to three places: WhatsApp, Messenger, and/or Instagram Direct. If you profoundly want to test WhatsApp’s capacity for your business, look at choosing just this app. If you’re still exploring which is the right messaging app for your viewers, perhaps you could try out all three instead. In different ad sets and see their performance.
Make sure that you change the Adset name to the placement where the ads are converting weather you want the ads to go to WhatsApp, Instagram or Facebook messenger.
Subsequently, determine where you will place your advertisement and then pick a desirable demographic. Notice that WhatsApp targeting is not precise like the other options. Facebook Ads naturally expands the audience you are targeting, making it hard to constrain delivery to a particular group of people. Pay close attention to the analytics of your campaign to guarantee you gain the desired outcomes.v
When placing an ad, upload a minimum of one image or photo and create a captivating headline, explanation, and primary text. If you desire to test your advertisement words, pick Optimize Text Per Person. This option permits Facebook to change ad text between sections. For example, your description may appear in the primary text section to elevate performance.
If you choose the Messages objective, take a second to pick a messaging template or form a fresh one. The viewers will notice this model after clicking on your ad and use the cues to launch a discussion. Draft a concise welcome communication and incorporate several queries which customers can choose from in order to begin engaging.
Next, analyze the call-to-action choices for your ad, select the one that suits your brand best. Finally, click the green Publish button to start your effort.
Boost a Facebook Page Post
Generally, utilizing Ads Manager is the ideal approach to craft a WhatsApp ad campaign. With Ads Manager, you have control over the goal you want to achieve with the campaign, the bidding method and you get to choose where the conversions take place.
Still, running campaigns using the Ads manager consumes time and can be extremely complex—particularly in the event that you need to construct a basic ad. If you’re trying to find an easier solution, consider amplifying a Facebook page post in its place. You have two approaches to start. Read more on how to select a marketing agency that will run campaigns for you.
When you are boosting a social post that you have already published, all you have to do is to go over to your Facebook page in the business manager then scroll down until you see the post you want to promote. Then click the Boost post blue button
To promote a new post: Go to the top of your business’ Facebook page and click on ‘Create Post’. Next, click on the WhatsApp icon to add an accompanying button to your post, and tick the ‘Boost Post’ box. Afterwards, add the desired information and hit ‘Post’.
No matter the option you pick to boost your post, Facebook will do its job automatically. To choose one manually, click the “Change” button located under “Goal”. If you are looking to promote your post via WhatsApp, select “Get More Messages” then press the blue “Save” button.
Using the drop-down menu beneath the Button icon, select Send WhatsApp Message so that you can communicate with customers through WhatsApp Business rather than Messenger.
Just like Ads Manager, Business Manager enables you to choose or construct a target group and select in or out of ad spots. Nevertheless, scheduling choices are more restricted. Through Business Manager, you can mark an expiration date and a lifetime budget. However, the improvement starts up instantly so you cannot pre-schedule it to begin in a few days or weeks.
Once you have reviewed the terms, click on the blue “Boost Post Now” button to activate sponsored content.
4. Check your results and make changes for optimization
No matter if you choose to boost a post or launch an ad campaign, it’s critical to keep tabs on the outcomes. To assess an ad campaign, visit Facebook Ads Manager and pick the data points you want to check. Based upon your campaign target, you could want to monitor metrics such as:
- Communications Initiated to your direct message
- Answering Messages
- Impact of your reach
- Link Clicks
- Content Viewed
- Purchases
Have a look at the results we obtained from this campaign, spent a total of 3.89 and in turn got 45 new leads.
If the data from your campaign isn’t meeting your KPIs, you should consider making adjustments to increase performance. For instance, you could:
- Assess which ad text placements operated best—if the Optimize Text Per Person feature was utilized.
- Afterward, reproduce the ad and just use the top-performing version.
- Examine demographic evaluations for your ads to distinguish who reacted most significantly to your effort.
- Then narrow your targeting to guarantee you contact the most precious customers.
- Go over the communications you have received to decide which messaging motivates have been most profitable.
- Then modify the communicating format for your ad to raise conversion rates.
- Generate an identical campaign to A/B examine so you can monitor how diverse crowds or creatives do.
- Then devote the remaining funds to the prime performer.
To observe metrics for enhanced posts, move to Creator Studio or another native Facebook instrument. Although comprehensive conversion figures cannot be obtained for boosted posts, fundamental metrics like impressions, clicks, and involvement can be seen.
Analyzing your metrics with WhatsApp Business is quite limited, so you won’t be able to glean too much from it. To access what metrics are available, open the app and tap on the three dots in the upper-right corner, then select Business Tools from the drop-down menu.
On the Business Tools page, tap the three dots in the upper-right corner and select Statistics to view your message statistics, including the number of messages sent, delivered, read and received.
Making the Most of WhatsApp Business
Take advantage of WhatsApp Business’s many tools for business operators and marketers. You can access them by clicking the three dots in the upper right corner of the WhatsApp Business home page.
Keep Your WhatsApp Business Profile Up-to-Date
Make sure your customers stay informed if your services or hours have changed by updating your WhatsApp Business profile. With the Business Profile feature, you can share information about your business like its operating hours and contact details.
Share announcements and statuses.
Let your customers know what’s going on by opening the status tab and creating an update. Or, choose to broadcast a message to only certain customers.
Make a WhatsApp Catalog
Do you do e-commerce? Utilize Catalog to configure it in WhatsApp Business. Then push Add New Item and append the name, outline, charge, and photograph. Carry on the procedure until your whole catalog has been loaded up.
Once your WhatsApp Business catalog is created, users can view it in your profile and shop items there or you can share a direct link to the catalog through or outside of WhatsApp.
Configure an Away Message
People who use social media expect fast responses — 80% hope to get a response within a day while 40% would like one in an hour. Establish an away message if you can’t be online all the time to let customers know when they can expect a reply.
In your message, be clear about how soon users should expect to hear back from you. Also, indicate the time frame for when you want WhatsApp to auto-reply with the message.
Write a Greeting Message
You can customize a welcome message for new customers that either goes to everyone who reaches out or those in select contacts. This will create a warm introduction and ensure a positive first impression.
Create Quick Replies
When dealing with recurrent customer inquiries and orders on WhatsApp, the quickest way to respond is by using quick replies. In your WhatsApp Business account, you can create these shortcuts for easy and consistent responses – all you have to do is type the shortcut.
Label Your WhatsApp Conversations
If your Facebook ad campaign achieves its desired result, you can expect a deluge of messages. To keep ontop of them, leverage WhatsApp Business’ color-coded labeling system. You can create custom labels to help stay organized and easily manage relevant conversations.
You could classify potential customers according to their stage in the sales funnel. Furthermore, you would also be able to filter out those customers whose orders still need to be sent and those that require some extra follow-up.
Conclusion
If your clients are already communicating through WhatsApp, this messaging app can be of great value for your company. By creating a WhatsApp Business account and running advertisements on Facebook with the aim to link it to WhatsApp, you will have the chance to create connections with numerous customers who could help you achieve your business goals faster.