Since marketing in Kenya went digital, businesses are now on the hunt for the best digital marketing agency in Kenya. The way to arrive at the best social media marketing partner of choice is by examining a few key components.
So here are 7 things you need to know before selecting a digital marketing agency in Kenya.
Do I Need A Digital Marketing Agency?
First, you need to establish that there is a genuine need for digital marketing services in your business or organization. Most business people are very good at serving their products or services but they suck at marketing. Some have tried a hand trying to marketing by themselves on social media without much success. You definitely have a need for digital marketing services if your marketing is not giving you the clientele you need and you don’t have the time, expertise, or a competent in house team handling this for you.
What Is My Budget For Digital Marketing?
Digital marketing, like any marketing channel, has a price associated with it. If you are looking to transition from traditional marketing to digital, then decide what percentage of your total marketing budget is going to be hived off.
Online marketing has the best return on investment promise, and a lot can be done, measurably with even the smallest of budgets. With a good digital strategy that is implemented expertly, one can achieve amazing results.
Before setting out to look for your digital marketing partner, first determine your budget.
How Much TimeWill I Invest In The Partnership?
Digital marketing solutions work best where a business effectively partners with a media marketing entity. In short, you cannot just delegate your social media marketing to an agency and sit and wait for results. You must invest time in designing the digital strategy together and review results and feedback as a team so as to achieve the best results.
Commit sufficient time to educate the online marketing partner on your brand, target clientele, and expected outcomes as well as review results on the regular to adjust the strategy accordingly. Always remember it is a partnership.
Do they Have A Good Track Record For Other Businesses in Your Niche?
As you do your homework, check the agency’s track record with other businesses in the same niche as you. Experience is a valuable metric, but they also must keep up to date with the latest trends and strategies. The company should be able to tell you about what’s new right now in digital marketing and how they can use these new tools to help your business.
An agency with a history of success should also have references. If a company has had a good experience with the agency, they will be more than happy to speak with you and recommend their services. Testimonials on their website are great, but you’ll actually want to talk with past and present clients to get a better idea of how the agency will work with you.
Do They Look The Part?
Keep in mind that these agencies aren’t just selling their clients’ products, but also their own. When you research different agencies, look at how they market themselves. If you enjoy the look of their website and find it easy to navigate, this is a good sign. On the other hand, if their website underwhelms you, it’s a red flag. A good digital marketing agency’s website will tell you exactly who they are and what they do, as well as how they can help your brand.
Their social media presence and content are also another thing to check. Do you like the way they communicate about their own products?. How about their style and creativity?. Choose an agency that suits your style so you will enjoy working together for a long time.
Longterm Or Short Term?
Depending on the business needs or the products being marketed, a business can choose either to have a short term or longterm approach. A service like search engine optimization (SEO) requires longer than lead generation campaigns on social media.
If it is the first time for your business to venture into the digital marketing space, then a short term engagement is best. Run a campaign, then evaluate the results and returns then use that to determine a long-term engagement.
Value Or Price?
The cost will obviously be a consideration when it comes down to your final decision, but you shouldn’t go with whoever has the cheapest rate. The least expensive agency will rarely offer you the best value. Ask instead what you get for your money, and form a clear understanding of what’s expected from each of you. This can help you have the confidence that your money isn’t being wasted, rather invested in your company’s future.
Compare what you are getting for your investment, be it search engine optimization services, web design, graphic design or social media management, or social media marketing. Measure the cost of the service with the promised value your business will get back. Let the return on investment decide who you pick.
Digital marketing isn’t as simple as throwing money at the problem and watching the results roll in. This will be a strategic partnership that will build your business toward a better future, and one that you should view as a long-term relationship. Choosing the right partner will take some time, but it will be worth it. But if you make an impulsive decision, you’ll end up wasting your time and money.
If your company requires the services of a quality digital marketing agency, consider my services. I am based in Nairobi Kenya. With a specialty in analytics-driven and ROI-focused lead generation, I will implement digital strategies and take a customized approach to build a plan based on your industry and current position within that competitive landscape. Learn more about my digital marketing services or get in touch to receive a free assessment today.